Radford Racing School

CHANDLER, Ariz. (February 2, 2024) – Radford Racing School, the world’s premier driving and racing school, announced today the implementation of a new online booking system developed by Track Rabbit, a marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry. The system, which was implemented across the school’s high performance driving and racing courses, allows students to book their courses directly online using the simple calendar interface.

“We’re excited to collaborate with the Track Rabbit team both within and beyond the platform,” said Andre Rizzotti, Director of Partnerships at Radford Racing School. “In our short time of working together, the team has already become an extension of our team, brainstorming new ways to make experiences seamless for our customers and build a cohesive customer journey.”

Radford Racing School’s main courses that can be booked online include Advanced Teen Driving, Performance Driving, GT Road Racing, Grand Prix Road Racing and Drag Racing. The Track Rabbit platform offers product integrations and features in addition to the current 75+ admin-specific features for building revenue, and 25+ social and user management features for building community.

About Radford Racing School

Founded in 1968, the Radford Racing School, located in Chandler, Ariz., is the only purpose-built driver training facility for performance enthusiasts and the largest driver training center of its kind in the world. It is also the Official High Performance Driving School of Dodge SRT. The school maintains over 80 race-prepared vehicles, sedans, SUVs, and open wheel formula cars, as well as gas-powered go-karts. For more information about the school, visit RadfordRacingSchool.com or call (480) 403-7600. 

About Track Rabbit®

Track Rabbit® is a marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry. Through modern technology and features, the platform is designed to keep users engaged and connected, increase revenue and decrease costs for leading tracks, clubs, schools, and others who run events or manage memberships. The platform is just one of many leveraged offerings within the Andy Lally ALIVE brand and is managed by a team of experts that partner with clients to build their business utilizing both features within the technology and through sister platforms, solutions, and services. Visit trackrabbit.com to learn more.

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